The Jerry Hicks cancer scam took root in the spring of 2011. Abraham-Hicks followers got a surprising email blast from Jerry saying he was being treated with “the big guns,” that is, “heavy chemotherapy.”
By David Stone
Table of contents
- Jerry Hicks Cancer Scam Evolves
- Esther took on some sizzle.
- What’s Up With Jerry Hicks’s Cancer?
- A Story Unfolds
- Jerry Hicks Cancer Scam Hide and Seek
- Where Will Jerry Hicks Cancer Lead Them?
But not only did his rambling missive dodge the word “cancer,” it artfully implied he was being treated for the aftereffects of a spider bite.
Six months later, at the age of 84, in November of 2011, Jerry Hicks died.
The cause was leukemia, admitted like some sort of crime only after his death.
But strangely, the Abraham-Hicks website acted for years as if he were still alive, romping around the country with Esther, two joy-seekers, on their monster bus.
He signs off on daily email blasts, along with Esther and Abraham.
The way Jerry and Esther Hicks worked to retain and delude followers over the course of his illness is a story in itself.
Jerry Hicks Cancer Scam Evolves
When I wrote this article, I wondered, with Jerry Hicks still alive and battling cancer, where the marketing team would go next in dealing with all the confusion and evasion.
The message grew muddled and a bit startling. Unable or unwilling to deal with the facts, they buried Jerry alive. Figuratively.
(It became even more startling after Jerry Hicks died in November 2011.)
They wanted to disappear Jerry, it seemed, after his first round of chemotherapy failed.
The term “we” was in communications, but Jerry’s name came up much less. But something more radical happened.
Friends knew that Esther Hicks was not the dull, black and white, androgynous character Jerry Hicks designed her to be onstage, stepping barefoot into Abraham mode. But that was private.
Now, she looked a little strange and exhausted, but at least, she finally had some color.
Esther took on some sizzle.
When they pushed Jerry farther into the background, the intelligence that informed workshops went with him.
As a spiritual guide, Jerry Hicks was flat and far from “the leading edge of thought,” but Esther alone sometimes resembled the most tone-deaf big mouth at any dinner party.
Example: At a seminar, Jerry absent, a concerned mother asked Esther what to do about her young son who refused to share toys.
Nothing, Esther advised.
The child was “in alignment,” tuned into his toys by the law of attraction.
She went on to compare the kid to Jesus who didn’t get all worked up over his friends’ “toylessness.”
No joke. She really invented that word and invoked Jesus.
The mother also worried because her son kicked their cat. No problem, says Esther, don’t interfere. The cat is teaching him.
Attendees paid $200 a head to listen to this “spiritual insight” on “the leading edge of thought.” Online attendees got to pay $75 to stare at their screens for a couple of hours of Esther Hicks’s wisdom.
It seemed unlikely that Esther’s entourage expected Jerry to recover and return. What we saw, in the “news bulletins” they sent out, was a gradual erasure of Jerry and, in Esther’s change of appearance, the overthrow of Jerry Hicks and the reinvention of Abraham.
An Abraham with very little of the old wisdom, humor or learning.
What’s Up With Jerry Hicks’s Cancer?
What’s the spin on this high profile scam?
Only a month after the news of Jerry Hicks’s cancer broke, I published How Jerry Hicks Cancer Emerged As An All-New Abraham-Hicks Scam.
A publicity photo of Jerry Hicks with his wife, Esther (or is it Abraham?), used visual and verbal tricks, obscuring the effects of his illness.
A Story Unfolds
How To Make The Scam Work…
Jerry and Esther scrambled, hiding Jerry’s cancer, but a family member later revealed it as leukemia.
Initially, they tossed out a fire ant bite as an evasion. They elaborated on this dodge, even after Jerry Hicks was on chemotherapy.
They backed themselves into a corner but couldn’t get out. The problem was two-fold:
- How to explain the outrageous spider bite fantasies pitched to followers, even after Jerry Hicks was well into a chemotherapy cycle, and…
- How to explain his having cancer at all, if, as Esther Hicks taught, illness is something you bring on yourself with your thoughts. She also said that any illnesses could be whisked away “Immediately” with a simple, deliberate change in thought or vibration.
Instead of practices Esther Hicks recommended, Jerry chose conventional medicine.
Why not follow their own — Abraham’s — advice? Didn’t they believe it worked? How to explain the contradictions…?
The tactics were a little frantic at first, then subtly clever.
Jerry Hicks Cancer Scam Hide and Seek
Now You See It, and Now You Don’t
Abraham Hicks Publications and the Hicks family faced problems that extending beyond Jerry Hicks’s illness.
First, how would they keep revenue flowing into the organization? Second, how would they keep the facade of their teachings from falling in from exposure.
Reducing their schedule of workshops to weekly events, since Esther Hicks would now be performing the Abraham shtick solo, they ramped up a new online version, Abraham LIVE, an unintentionally funny title for a presentation of “dead people,” but they took it a step further into weirdness.
They sent out sales pitches disguised as updates on Jerry Hicks illness.
In cynical acts of marketing that would embarrass ordinary people, Esther and Jerry sent out a series of “news bulletins” that commented positively on Jerry’s health (still never using the “C” word) that inevitably pivoted to something like, “Why not join Jerry in enjoying the next workshop live? Call…”
Ridiculed for these clumsy sales pitiches, while still straining to avoid an admission that the teachings being pitched had been exposed as ones even Esther and Jerry wouldn’t follow, Esther, the apparent author, tossed the news release/sales pitch responsibilities over to a more professional public relations specialist.
A miraculous thing happened.
Jerry Hicks cancer disappeared, just like that.
The twice-weekly “news bulletins” now featured such cheery stories as the family balloon trip, complete with photos of children and grandchildren crowded in the gondola with Esther and Jerry.
But Jerry is back in a corner like the family homunculus.
“It sure was crowded in that gondola, but there is plenty of space at our next scheduled workshop…” Esther wrote.
Abraham Hicks, it seems, has found a cure for cancer, at least the dangerous corporate kind.
In a late “news bulletin,” Jerry and Esther are so thrilled at the clarifications and information Abraham spit out at the last workshop, they sat at home and watched the workshop twice.
To be clear, this means that Esther did the Abraham act on stage, then went home and watched herself. Twice.
Narcissism in full bloom.
Where Will Jerry Hicks Cancer Lead Them?
Keeping A Scam Inflated
Although optimistic messages flowed from Abraham Hicks Publications, indications were that Jerry Hicks’ illness was more serious than acknowledged.
Tellingly, they cancelled a spring cruise, a big moneymaker for them, and their workshop schedule halted in December, an unusually short extension.
All this suggested an uncertainty, predictable with Jerry Hicks’s age and serious illness.
One thing for sure now. They will not come clean about their activities over the years. Too many people depend too heavily on the cash flow that products and workshops generate. Admitting it was all a mistake, a scam, isn’t imaginable.
Categories: Abraham Hicks Skeptic