Abraham Hicks Skeptic

Spiritual Mystery: Was Jerry Hicks’s Cancer A Scam?

The Jerry Hicks cancer scam took root in the spring of 2011. Abraham-Hicks followers got a surprising email blast from Jerry saying he was being treated with “the big guns,” that is, “heavy chemotherapy.”

But not only did his rambling missive dodge the word “cancer,” it artfully implied he was being treated for the aftereffects of a spider bite.

Six months later, at the age of 84, in November of 2011, Jerry Hicks died.

The cause was leukemia, admitted like some sort of crime only after his death.

But strangely, the Abraham-Hicks website acted for years as if he were still alive, romping around the country with Esther, two joy-seekers, on their monster bus.

He signs off on daily email blasts, along with Esther and Abraham.

The way Jerry and Esther Hicks worked to retain and delude followers over the course of his illness is a story in itself.

Jerry Hicks Cancer Scam Evolves

Something new: Jerry and Esther Hicks’ Spiritual Money Tree, Stories Behind the Abraham-Hicks Teachings and the Law of Attraction.

When I wrote this article, I wondered, with Jerry Hicks still alive and battling cancer, where the marketing team would go next in dealing with all the confusion and evasion.

The message grew muddled and a bit startling. Unable or unwilling to deal with the facts, they buried Jerry alive. Figuratively.

(It became even more startling after Jerry Hicks died in November 2011.)

They wanted to disappear Jerry, it seemed, after his first round of chemotherapy failed.

The term “we” was in communications, but Jerry’s name came up much less. But something more radical happened.

Friends knew that Esther Hicks was not the dull, black and white, androgynous character Jerry Hicks designed her to be onstage, stepping barefoot into Abraham mode. But that was private.

Now, she looked a little strange and exhausted, but at least, she finally had some color.

Esther took on some sizzle.

When they pushed Jerry farther into the background, the intelligence that informed workshops went with him.

As a spiritual guide, Jerry Hicks was flat and far from “the leading edge of thought,” but Esther alone sometimes resembled the most tone-deaf big mouth at any dinner party.

Example: At a seminar, Jerry absent, a concerned mother asked Esther what to do about her young son who refused to share toys.

Nothing, Esther advised.

The child was “in alignment,” tuned into his toys by the law of attraction.

She went on to compare the kid to Jesus who didn’t get all worked up over his friends’ “toylessness.”

No joke. She really invented that word and invoked Jesus.

The mother also worried because her son kicked their cat. No problem, says Esther, don’t interfere. The cat is teaching him.

Attendees paid $200 a head to listen to this “spiritual insight” on “the leading edge of thought.” Online attendees got to pay $75 to stare at their screens for a couple of hours of Esther Hicks’s wisdom.

It seemed unlikely that Esther’s entourage expected Jerry to recover and return. What we saw, in the “news bulletins” they sent out, was a gradual erasure of Jerry and, in Esther’s change of appearance, the overthrow of Jerry Hicks and the reinvention of Abraham.

An Abraham with very little of the old wisdom, humor or learning.

What’s Up With Jerry Hicks’s Cancer?

What’s the spin on this high profile scam?

Only a month after the news of Jerry Hicks’s cancer broke, I published How Jerry Hicks Cancer Emerged As An All-New Abraham-Hicks Scam. 

Esther and Jerry Hicks
A month before his death, Jerry took a balloon ride with Esther and the family.

A publicity photo of Jerry Hicks with his wife, Esther (or is it Abraham?), used visual and verbal tricks, obscuring the effects of his illness. 

A Story Unfolds

How To Make The Scam Work…

Jerry and Esther scrambled, hiding Jerry’s cancer, but a family member later revealed it as leukemia.

Initially, they tossed out a fire ant bite as an evasion. They elaborated on this dodge, even after Jerry Hicks was on chemotherapy.

They backed themselves into a corner but couldn’t get out. The problem was two-fold:

  • How to explain the outrageous spider bite fantasies pitched to followers, even after Jerry Hicks was well into a chemotherapy cycle, and…
  • How to explain his having cancer at all, if, as Esther Hicks taught, illness is something you bring on yourself with your thoughts. She also said that any illnesses could be whisked away “Immediately” with a simple, deliberate change in thought or vibration.

Instead of practices Esther Hicks recommended, Jerry chose conventional medicine. 

Why not follow their own — Abraham’s — advice? Didn’t they believe it worked? How to explain the contradictions…?

The tactics were a little frantic at first, then subtly clever.

Jerry Hicks Cancer Scam Hide and Seek

Now You See It, and Now You Don’t

Abraham Hicks Publications and the Hicks family faced problems that extending beyond Jerry Hicks’s illness.

First, how would they keep revenue flowing into the organization? Second, how would they keep the facade of their teachings from falling in from exposure.

Reducing their schedule of workshops to weekly events, since Esther Hicks would now be performing the Abraham shtick solo, they ramped up a new online version, Abraham LIVE, an unintentionally funny title for a presentation of “dead people,” but they took it a step further into weirdness.

They sent out sales pitches disguised as updates on Jerry Hicks illness.

In cynical acts of marketing that would embarrass ordinary people, Esther and Jerry sent out a series of “news bulletins” that commented positively on Jerry’s health (still never using the “C” word) that inevitably pivoted to something like, “Why not join Jerry in enjoying the next workshop live? Call…”

Ridiculed for these clumsy sales pitiches, while still straining to avoid an admission that the teachings being pitched had been exposed as ones even Esther and Jerry wouldn’t follow, Esther, the apparent author, tossed the news release/sales pitch responsibilities over to a more professional public relations specialist.

A miraculous thing happened.

Jerry Hicks cancer disappeared, just like that. 

The twice-weekly “news bulletins” now featured such cheery stories as the family balloon trip, complete with photos of children and grandchildren crowded in the gondola with Esther and Jerry.

But Jerry is back in a corner like the family homunculus.

Hicks Family In Balloon Gondola
In the gondola for a balloon ride, Jerry’s in the rear, apparently seated.

“It sure was crowded in that gondola, but there is plenty of space at our next scheduled workshop…” Esther wrote.

Abraham Hicks, it seems, has found a cure for cancer, at least the dangerous corporate kind.

In a late “news bulletin,” Jerry and Esther are so thrilled at the clarifications and information Abraham spit out at the last workshop, they sat at home and watched the workshop twice.

To be clear, this means that Esther did the Abraham act on stage, then went home and watched herself. Twice.

Narcissism in full bloom. 

Where Will Jerry Hicks Cancer Lead Them?

Keeping A Scam Inflated

Although optimistic messages flowed from Abraham Hicks Publications, indications were that Jerry Hicks’ illness was more serious than acknowledged.

Tellingly, they  cancelled a spring cruise, a big moneymaker for them, and their workshop schedule halted in December, an unusually short extension.

All this suggested an uncertainty, predictable with Jerry Hicks’s age and serious illness.

One thing for sure now. They will not come clean about their activities over the years. Too many people depend too heavily on the cash flow that products and workshops generate. Admitting it was all a mistake, a scam, isn’t imaginable.

19 replies »

  1. This post is so damn negative im suprised you have so much time on your hands to go that far into worrying what someone else is doing instead of using that energy productively to do something more beneficial for you. The fucking state of this post!

    • Sorry, this is neither positive nor negative, just reporting on a topic on which I happen to have a lot of information and resources You view it was negative because you don’t like the facts. And what business is it of yours what I write about? And how are you in a position of knowing what’s “more beneficial” for me?

      You see, you’re going straight against what Esther/Abraham preaches, that is, non-judgment, live and let live, let the law of attraction sort it all out… In other words, if it’s so damn negative, as you claim, what do you care? But it strikes a chord and you know it, and that’s what’s got you so pissed off.

      In the long run, it’ll do you good.

      • Not sure why you say scam? Maybe they wanted to be private about his health crisis. I see no scam with them not wanting to share his details if his health. Find a bigger problem to report Dave

      • Really? They made a big presentation about it and only went silent when challenged about how everything they did contradicted what Esther pitched for years. AND the alternatives they picked also failed, while all along they kept using his illness to sell, never admitting that the poor man was dying. Oh, and thanks for the suggestion, but I wonder why you imagined I’d have any interest in your advice.

  2. Esther hicks has done a lot of good for me. I like her a lot. I understand she is running a business. I don’t care. I don’t give her any money and I wouldn’t go to a workshop but, my life is better because I found her stuff.
    I find teachers, take what is useful from them and then move on and find another teacher.

  3. Wow this is so enlightening. Thank you very much for the information. It is a big deal since the illness was cancer and they were preaching that with their methods you can cure any illness. Guess what: He couldn’t cure it, so it leaves you wondering about the accuracy of all of the teachings.

  4. I respect all skepticism. It’s healthy and helps us get clearer on what we do stand for. In this article, however, “Skeptic” does not accurately reflect the blast of bias, misinformation and assumptions throughout. This sounds like it was written by a person who feels deeply hurt and perhaps personally betrayed by the way Jerry passed. My heart goes out to you if you feel betrayal at his passing. It wasn’t personal. Acceptance brings relief but I know the stages of grief may be more gradual for some. My condolences. Remember, as Jesus teaches, there is no death, only eternal life. 🙏

    • Sorry, Kaitlyn, but the “you must be hurt” gambit as a way of deflecting criticism has been tried before, many times. That’s not it nor should it matter anyway. Deal with the facts and stop judging motive, and you may get somewhere.

      And, just for the record, Jesus did not say anything like that.

  5. Yeah, I’m getting back into Abraham Hicks because I like the teachings and they help me but what bothers me is that Jerry would say, quite confidently, that he would live until 110! or 120, I forget!

    So his death was such a shock to me.

    Esther’s repetitiveness of words and her dismissal of some valid cause would bother me. When he died, she stumbled — and very hard.

    But the teachings, I like.

    My theory is that we all have inner demons to face. Maybe each is a struggle. I dunno theirs.

    I mean, Jerry was an old man. Can’t we defy aging if we follow his principles? I dunno… I’m just a curious experimenter who has seen some legit results with these teachings. Not Abraham Hicks specifically, but what they preach in terms of the Law of Attraction.

    • Thanks for your thoughts, Areh. The so-called Abraham Teachings are rooted in the New Thought Movement from around 1920. Some of it, including the law of attraction — which Jerry and Esther did not invent as they claim — have brought results for many. Jerry and Esther borrowed heavily from Napoleon Hill’s “Think and Grow Rich.” That’s the element that has been helpful for so many. Esther’s variations are often strange and contradictory, as you’ve noticed. If you can weed out the bad, the good is very good, but you might be better off simply going to the source and reaching your own conclusions.

      Thanks, again.

  6. Well done David… much appreciated. All I really want is the truth. I find so many people become corrupted by the love of money. The so called good, quickly turns to deceit for the so-called better self.

    All said and done, there are a lot of followers out there with a lazy mind… they will continue to follow blindly these false teachers.

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