Abraham Hicks Skeptic

Jerry Hicks Cancer Scam

Jerry Hicks Cancer Scam


The Jerry Hicks cancer scam took root in the spring of 2011. Abraham-Hicks followers got a surprising email blast from Jerry that said he was being treated with “the big guns,” that is, “heavy chemotherapy.”

But not only did his rambling missive dodge the word “cancer,” it artfully implied he was being treated for the aftereffects of a spider bite.

Six months later, at the age of 84, in November of 2011, Jerry Hicks died.

The cause was leukemia, finally admitted like some sort of crime only after his death.

But strangely, the Abraham-Hicks website acts as if he’s still alive, romping around the country with Esther, two joy-seekers, on their monster bus.

He signs off on daily email blasts, along with Esther and Abraham.

The way Jerry and Esther Hicks worked to retain and delude followers over the course of his illness is a story in itself. It continues.

Jerry Hicks Cancer Story Evolves

Something new: Jerry and Esther Hicks’ Spiritual Money Tree, Stories Behind the Abraham-Hicks Teachings and the Law of Attraction.

When I first wrote this article, I wondered, with Jerry Hicks still alive and battling cancer, where the marketing team would go next in dealing with all the confusion and evasion.

The message became muddled and a little bit startling. Unable or unwilling to deal with the facts, they buried him alive. 

(It became even more startling after Jerry Hicks died in November 2011.)

They wanted to disappear Jerry, it seemed, after his first round of chemotherapy failed.

The term “we” was used in communications, but Jerry’s name came up much less. Not all that surprising, but something even more radical happened.

Friends knew that Esther Hicks was not the dull, black and white, androgynous character Jerry Hicks designed her to be, stepping barefoot into Abraham mode. But that was private.

Now, she looked a little strange and exhausted, but at least, she finally had some color.

The Jerry Hicks Cancer Scam Esther took on some sizzle.

When they pushed Jerry farther into the background, the intelligence that informed the workshops took a dive.

As a spiritual guide, Jerry Hicks was flat and far from “the leading edge of thought,” as he and Esther claimed, but Esther alone sometimes resembled the most tone-deaf, unfeeling and shallow big mouth you’d ever be stuck next to at a dinner party.

Example: At a seminar, Jerry absent, a concerned mother asked Esther what to do about her young son who refused to share toys.

Nothing, Esther advised.

The child was “in alignment,” tuned into his toys by the law of attraction.

She went on to compare the kid to Jesus who didn’t get all worked up over his friends’ “toylessness.”

Not making it up. She really invented that word and invoked Jesus.

The mother then said she was worried because her son had also taken up kicking their cat. No problem, says Esther, don’t interfere. The cat is teaching him.

Attendees paid $200 a head to listen to this “spiritual insight” on “the leading edge of thought.” Online attendees got to pay $75 to stare at their screens for a couple of hours of Esther Hicks’s wisdom.

It seemed unlikely that Esther’s entourage expected Jerry to recover and return. What we saw, in the “news bulletins” they sent out, was a gradual erasure of Jerry and, in Esther’s change of appearance, the overthrow of Jerry Hicks and the reinvention of Abraham.

An Abraham with very little of the old wisdom, humor or learning.

What’s Up With Jerry Hicks’ Cancer?

What’s the spin on this high profile scam?

Only a month after the news of Jerry Hicks’ cancer broke, I published How Jerry Hicks Cancer Emerged As An All-New Abraham-Hicks Scam. 

Esther and Jerry Hicks
A month before his death, Jerry took a balloon ride with Esther and the family.

A publicity photo of Jerry Hicks with his wife, Esther (or is it Abraham?), used visual and verbal tricks to obscure the effects of his illness. 

A Story Unfolds

How To Make The Scam Work…

Jerry and Esther scrambled to hide Jerry’s cancer, but it was later revealed by a family member as leukemia.

Initially, they tossed out a fire ant bite as an evasion. They elaborated on this dodge, even after Jerry Hicks was on chemotherapy. A detailed story of when and where he might have been bitten and the medical treatments he pursued was published.

They backed themselves into a corner but couldn’t get out of. The problem was two-fold:

  • How to explain the outrageous spider bite fantasies pitched to followers, even after Jerry Hicks was well into a chemotherapy cycle, and…
  • How to explain his having cancer at all, if as Esther Hicks taught illness is something you bring on yourself with your thoughts. She also said that any illnesses could be whisked away “Immediately” with a simple, deliberate change in thought or vibration.

Instead the practices Esther Hicks recommended to paying followers Jerry Hicks’s cancer was treated with conventional medicine. 

Why not follow their own — Abraham’s — advice? Didn’t they believe it worked? How to explain the contradictions…?

The tactics were a little frantic at first, then subtly clever.

Jerry Hicks Cancer Hide and Seek

Now You See It, and Now You Don’t

Abraham Hicks Publications and the Hicks family themselves were faced with problems that extended beyond Jerry Hicks illness.

First, how would they keep revenue flowing into the organization? Second, how would they keep the facade of their teachings from falling in from exposure.

Reducing their schedule of workshops to weekly events, since Esther Hicks would now be performing the Abraham shtick solo, they ramped up a new online version, Abraham LIVE, an unintentionally funny title for a presentation of “dead people,” but they took it a step further into weirdness.

What they did was send out sales pitches disguised as updates on Jerry Hicks illness.

In cynical acts of marketing that would embarrass ordinary people, Esther and Jerry sent out a series of “news bulletins” that commented positively on Jerry’s health (still never using the “c” word) that inevitably pivoted to something like, “Why not join Jerry in enjoying the next workshop live? Call…”

Ridiculed for these clumsy sales pitiches, while still straining to avoid an admission that the teachings being pitched had been exposed as ones even Esther and Jerry wouldn’t follow, Esther, the apparent author, tossed the news release/sales pitch responsibilities over to a more professional public relations specialist.

A miraculous thing happened.

Jerry Hicks cancer disappeared, just like that. 

The twice-weekly “news bulletins” now featured such cheery stories as the family balloon trip, complete with cheery photos of children and grandchildren crowded in the gondola with Esther and Jerry.

Forget that Jerry is inexplicably chucked back in a corner like the family homunculus nobody wants to get near.

Hicks Family In Balloon Gondola
In the gondola for a balloon ride, Jerry’s in the rear, apparently seated.

“It sure was crowded in that gondola, but there is plenty of space at our next schedule workshop…” Esther wrote.

Abraham Hicks, it seems, has found a cure for cancer, at least the really dangerous corporate kind.

In the most recent “news bulletin,” Jerry and Esther claim ( they were so thrilled at the clarifications and information Abraham spit out at the last workshop, they sat at home and watched the workshop twice.

To be clear, this means that Esther did the Abraham act on stage, then went home and watched herself. Twice.

Narcissism in full bloom. 

Where Will Jerry Hicks Cancer Lead Them Now

Keeping A Scam Inflated

Although optimistic messages flowed from Abraham Hicks Publications, indications were that Jerry Hicks’ illness was more serious than acknowledged.

Of course, they never said publicly that he was being treated for cancer; so, how they manage that over time should be interesting.

Tellingly, they  cancelled a spring cruise, a big moneymaker for them, and their workshop schedule wasn’t extended beyond December, an unusually short extension.

All this suggested an uncertainty, predictable when someone Jerry Hicks’ age is hit with a serious illness.

As I’ve written elsewhere, this may be the death of Abraham-Hicks or the opportunity for a transition to Abraham in a whole new format. 

One thing for sure now. They will not come clean about their activities over the years. Too many people depend too heavily on the cash flow that products and workshops generate. Admitting it was all a mistake, a scam, isn’t imaginable.


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