Opening 460 Main Street on Roosevelt Island is a big deal. It increases affordable housing here with new construction for the first time. Quietly. A street ad plus a web page says it’s happening. Now.
The Hudson Companies paradox is simple. This master builder turns into a corporate buffoon when straying from its core mission. We see it on Roosevelt Island. Lots of it. Hudson builds beautiful, even landmark residences, but underperforms when it goes into unfamiliar territory.